What is this thing called SEO (we’ll tell you)? Is it the next big thing in web (yes)? Do we as web site owners need it (usually)? What exactly does it do (we’ll tell you that too)? Do I need SEO in Jackson, MS?
If you find yourself asking these questions then you may not be surprised to find yourself in good company. That is because even those who are implementing SEO, or Search Engine Optimization, for their sites may not have a real understanding of what is being done and how it is helping them or if it is helping them. The other real truth is that if you have a business website then you probably do need SEO. SEO is becoming a standard requirement for anyone needing to be found on the web and SEO in Jackson, MS is no exception. And, these days, as web searches continue to replace the Yellow Pages, that is nearly everyone.
SEO stands for Search Engine Optimization. It is the practice of fine tuning a website to be attractive to search engines like Google, Yahoo and others, so that your site shows up higher in their search results for searches relevant to your site. The goal is normally to appear in the first page of the search results since many people do not look beyond the first page of results. Optimizing for local search is also key for example performing SEO in Jackson, MS would be critical to companies serving Central Mississippi.
The first step in Search Engine Optimization is a one time service for your site. You may come back and revisit and tune up your site periodically, but it is usually to tweak, not to rebuild, and so it is basically a fixed cost. Search Engine Marketing services, on the other hand, are continuous and continually funded and are a different service than the physical tune up of basic SEO. One version of SEM, Pay Per Click (PPC) advertising, is used to get around search results and buy your way to the first page. Although PPC SEM can be very effective very quickly if you have the budget, it is not as effective long term and is useless without continual funding. A second version of SEM is used to boost organic SEO results using a variety of techniques. Many website owners choose to implement SEO for long term results and PPC SEM until those results are realized. Both SEO and SEM are designed to do the same thing: get your website recognized and placed on the first page in search engine search results.
There are plenty of factors to consider when choosing your SEO/SEM strategy – Are you a local company needing SEO in Jackson, MS with local customers or do you have a regional or national presence? Do you have a physical location? Are you selling merchandise online? What domain extension are you using? There are a lot of important factors to weigh when establishing your search engine strategy. Fortunately, there are professionals who can help you.
Today as web searches take the place of Yellow Pages and phone books, it is critical to have a solid presence in search results. Fortunately, the cost of Yellow Page ads can often easily cover the cost of a basic SEO upgrade for your website and begin to provide longer lasting results.
Contact thinkwebstore.com for more information on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Think Webstore is a Mississippi based company that specializes in website design, web technologies, logo design, business identity, SEO in Jackson, MS and marketing strategy. Think Webstore is co-located with Advanced Microsystems (www.advmicrosystems.com), a company specializing in computer repair, networking and network administration.
Read more about SEO and SEM at thinkwebstore.com
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