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ADVERTISING AND MARKETING STRATEGY

Advertising

Our comprehensive advertising approach integrates all or some of print, online, social, search engine optimization (SEO), publications, and public relations components based on your specific business goals, audiences, competitive landscape, and marketing strategy. We will help you craft campaigns to yield intentional results.


Marketing Strategy

A Marketing plan is one of the most important aspects of any business. Understanding key strategies and philosophies and how they work with sales strategy and advertising strategy is critical to the customer involvement side of your business. Some of the marketing principles covered include:

Understanding Marketing Strategy

  • Core

  • The Bell Curve

  • Consistency

  • Negative to Neutral

  • Awareness or Opportunity

  • Two Truths

  • Connect instead of Wow

  • Strike a Nerve

  • The Lead and the Follow

To discuss your advertising direction or to find out how marketing consulting can help you contact us directly.